SEO Specialist
(SEO + GEO + AI Search Optimization)

SEO Specialist (SEO, GEO & AI Search Optimization)

Job Summary

Key ResponsibilitiesSEO & Organic Growth
- Conduct keyword research and competitor analysis.
- Improve website rankings on Google and other search engines.
- Optimize on-page SEO elements including titles, meta descriptions, headings, schema, and internal linking.
- Perform regular SEO audits and implement recommendations.
- Monitor organic traffic, rankings, and conversions.

GEO (Generative Engine Optimization)
- Optimize content for AI search engines and AI assistants such as OpenAI ChatGPT, Google Gemini, and Microsoft Copilot.
- Create authoritative content that increases visibility in AI-generated responses.
- Structure content using FAQs, schema markup, and entity-based optimization.
- Monitor brand mentions and citations across AI platforms.
- Develop strategies to improve inclusion in AI search results and answer engines.

Technical SEO
- Manage website crawlability, indexing, XML sitemaps, robots.txt, and structured data.




- Improve Core Web Vitals and website performance.
- Identify and resolve technical SEO issues.
- Collaborate with developers on SEO implementation.

Content & AI Optimization
- Develop SEO and GEO content strategies.
- Create content briefs using AI and SEO research tools.
- Optimize content for search intent and conversational queries.
- Use AI tools to improve content production workflows while maintaining quality standards.
- Ensure E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) compliance.

Off-Page SEO & Digital Authority
- Execute high-quality link-building campaigns.
- Build brand authority through digital PR and citation strategies.
- Monitor backlink quality and competitor link profiles.
- Increase online brand mentions and authority signals.

Analytics & Reporting
- Track KPIs using Google Analytics, Search Console, Ahrefs, SEMrush, and AI visibility tools.
- Prepare weekly and monthly SEO/G

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