19 Aug
|
The/Nudge Institute
|
Bengaluru
19 Aug
The/Nudge Institute
Bengaluru
About The/Nudge:
Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.
:
- Who are we solving for?
We are solving for millions of adults in India, especially in rural communities, living with uncorrected presbyopia, a near-vision impairment affecting 1 in 3 people over 30. Without timely access to simple solutions like reading glasses, they face barriers to work and income, despite evidence showing such interventions can boost productivity by 34% and income by 20%.
- What are we solving for?
Millions in India experience uncorrected presbyopia, a near-vision impairment affecting one in three people over 30, with cases now appearing as early as 35. Globally, presbyopia is the most common cause of vision impairment, impacting over 800 million people. In India alone,
300 million people live with this condition, contributing to $14 billion in lost productivity each year.
For many, especially in rural communities, clear near vision is essential for work and daily activities. Without access to timely solutions, individuals may face challenges in earning a livelihood. However, studies from Assam and Bangladesh show that a simple intervention - reading glasses - can increase productivity by 34% and boost income by 20%.
Despite the clear advantages, several factors have made it difficult for people to access reading glasses at scale.
With only one trained optometrist per 180,000 people, access to professional eye care remains a challenge in many areas.
Many individuals aren’t aware that their near-vision difficulties can be easily corrected, and some hesitate to wear glasses due to social and cultural perceptions.
Bringing reading glasses to remote and rural areas requires innovative and commun
📌 Associate Manager, Product (Bengaluru)
🏢 The/Nudge Institute
📍 Bengaluru