Experience: 3-4 Years (Experience in luxury, rugs, têxtiles, interiors, editorial or premium lifestyle segments required)

Target Market: Australia (B2C & B2B)

CTC: 5 to 6LPA

Type: Full Time (Hyderabad, India)

Reports To: Brand Head

About Elan & Earth

We design, manufacture, and distribute architectural-grade handknotted, handloomed, and flatwoven rugs made from sustainably sourced premium Recent Zealand wool, bamboo silk, and natural fibers catering B2C ecommerce, and B2B trade partnership.

About the role

To own, write, and manage end-to-end copywriting and content generation across all consumer (B2C) and business (B2B) touchpoints. This role requires an agile writer who can seamlessly switch between sensory luxury storytelling and high-impact commercial pitches to elevate brand strength and drive conversions in the Australian market.

Core Deliverables & Expectations

1. Digital Content & Direct Marketing
- Social Media & Video Copy: Craft platform-specific copy (Instagram, LinkedIn, Pinterest) including hooks, captions,



and narrative concepts/storyboards for video formats (Reels/TikTok).
- Website Content & UI/UX Text: Write and refresh copy for core web pages and high-intent landing pages. Collaborate with designers to fit copy seamlessly into wireframes.
- Product Descriptions: Write detailed, evocative, yet accurate product descriptions highlighting raw materials (e.g., premium wool, silk, construction types), craftsmanship, and heritage value.
- Blogs & SEO Articles: Research and produce long-form editorial content and SEO-optimized blogs aligned with Australian interior design, architecture, and premium lifestyle trends.

2. Campaign, Advertising & Mainline Media
- Campaign Taglines & Concepts: Develop overarching concepts, main taglines, and messaging matrices for seasonal product launches and brand campaigns.
- Performance Marketing Ads: Write punchy, benefit-driven, high-CTR copy for paid advertising channels (Meta, Google, Pinterest Ads).
- ATL (Abov

📌 Content Specialist (Hyderabad)
🏢 Elan And Earth
📍 Hyderabad