JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE

Role Overview
We are looking for a Digital Marketing Executive to own and execute our digital presence, standardize consistent content, drive engagement, and deliver measurable digital impact.
Role Snapshot

Position: Digital Marketing Executive
Department: Marketing Office (Branch out of BD)
Employment Type: Full-time
Budget: Up to ₹10,00,000 per annum (All-inclusive)

Experience Requirement
B2B marketing experience is required.
B2C experience is valid, but B2B experience is highly preferred.
Experience in skilled services and/or financial services is preferred.
Proven experience in digital content, social media, SEO, and campaign execution.
Key Responsibilities
1. Content Strategy & Creation
Plan, create, and publish high-quality content for LinkedIn, website, newsletters, and other digital channels.
Develop thought-leadership assets such as articles, case studies, insights, infographics, and presentations/decks.
2. LinkedIn & Social Media
Grow and manage the LinkedIn company page and leaders' digital presence.




Drive engagement through a structured content calendar, community engagement, and social listening.
3. SEO & Website Optimization
Execute on-page SEO, including keywords, meta descriptions, headers, and internal linking.
Optimize website content for improved search visibility and conversions.
4. Analytics & Reporting
Track, analyze, and report digital performance using Google Analytics 4 (GA4), LinkedIn Analytics, Google Search Console, and other relevant tools.
Translate data into actionable insights and recommendations.
5. Video & Visual Content
Edit short-form videos and reels using CapCut, DaVinci Resolve, and Adobe Premiere Pro.
Create engaging visual content using Canva and Adobe Express.
6. AI-Enabled Content Workflow
Use AI tools such as ChatGPT, Copy.ai, Jasper, DALL·E, Synthesia, etc. for ideation, writing, design, and automation.
Improve efficiency and repurpose content across multiple formats a

📌 Digital Marketing Manager (Mumbai)
🏢 PKF Consulting Services
📍 Mumbai