As the Paid Media Team Lead specializing in Google platforms, you will be responsible for developing, implementing, and optimising effective advertising campaigns across all paid media platforms.

ROLES & RESPONSIBILITIES:
- Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
- Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue.
- Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements.
- Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
- Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing, and competitive research.
- Lead the development of creative ad creatives, landing pages,



and messaging strategies to enhance campaign performance -and user experience.
- Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team.
- Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth.
- Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success.

REQUIREMENTS:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience of at least 2 years in managing Google Ads campaigns and leading a team in a digital marketing agency or similar environment.
- In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysi

📌 Paid Media (Panipat)
🏢 Nians
📍 Panipat