A agile and experienced sales leader to drive and grow footprint across south India in both retail and project sales verticals. Candidate must have a track record in building dealer/distributor networks, managing channel partners for projects, and leading large sales teams in architectural or building materials industries.

Job Title:

Regional Sales

Reporting To:

Founder CEO

Location:

Chennai

Key Responsibilities:

1. Sales Strategy & Planning
- Develop and execute annual sales plans aligned with WPC business objectives for both retail (dealers/distributors) and projects (channel partners) verticals.
- Identify and prioritize high-potential markets and customer segments for expansion.

2. Retail Sales (Dealer Model)
- Expand and manage a network of distributors and dealers across India.
- Build region-wise retail sales growth strategies and guide regional teams to execute.
- Monitor product display, branding, promotional schemes, and secondary sales performance.

3. Project Sales (Channel Partner Model)
- Identify,



onboard & manage channel partners for project supply and execution.
- Develop engagement models and support mechanisms for channel partners to sell.
- Coordination with internal ops, marketing, and CRM teams for partner management.

4. Sales Team Management
- Lead and mentor a team of 20+ sales staff spread across regions.
- Drive performance, review and coach regional teams to deliver results.
- Set, track, and achieve volume/value targets through team and channel accountability.

5. Cross-functional Collaboration
- Work with Marketing to align sales promotions & customer campaigns.
- Coordinate with Operations and CRM for order fulfillment, customer coordination and support.

Candidate Experience Parameters:

Criteria

Requirements

Experience

10 years total sales experience, with at least 5 years in a

senior/regional leadership role

Industry

Premium architectural products, building materials, or allied segments such as UPVC/Aluminium doors

📌 Regional Sales Manager (Bengaluru)
🏢 CIEL HR
📍 Bengaluru