GrowthModo is looking for a
CRO & Funnel Strategist
to own and improve the customer journey from
ad click to purchase
.

We are looking for someone who understands ecommerce conversion, customer psychology, landing page optimization, and experimentation. The ideal candidate should be hands-on and have personally planned, executed, and analyzed
CRO experiments/A/B tests
.

You will work with client data, customer research, offers, landing pages, and performance data to identify conversion opportunities and build strategies that drive measurable growth.

WHAT YOU'LL DO
- Audit ecommerce funnels and identify key conversion leaks and drop-off points.
- Analyze the customer journey from
ad → landing page → product page → checkout → purchase
.
- Build CRO and A/B testing roadmaps based on
impact, confidence, and effort
.
- Develop conversion hypotheses, experiment briefs, and testing plans.
- Recommend improvements to landing page structure, messaging, CTAs, offers, social proof, and user experience.
- Analyze
Shopify, GA4, advertising platform, heatmap, and funnel data




to evaluate performance.
- Conduct customer research to understand pain points, objections, motivations, and buying behavior.
- Develop compelling value propositions, offer positioning, and conversion-focused messaging.
- Work closely with designers and developers to implement CRO recommendations.
- Analyze experiment results and translate learnings into future testing opportunities.
- Communicate CRO recommendations, test rationale, and business impact directly to clients and founders.
- Create reusable CRO frameworks and playbooks for different ecommerce/DTC verticals.
- Maintain transparent documentation of experiments, results, insights, and learnings.

MUST HAVE SKILLS
- 4+ years of hands-on experience in
CRO, ecommerce growth, DTC growth, landing page optimization, or performance marketing
.
- Proven experience owning and executing
conversion experiments/A/B tests
.
- Strong understanding of
Shopify and ec

📌 CRO & Funnel Strategist (Gurugram)
🏢 Growthmodo
📍 Gurugram