ASSISTANT MANAGER - MARKETING

Role Summary: The Assistant Manager - Marketing - Responsible for driving the company’s growth through well-planned, data-driven marketing strategies and executions. Also involves brand audits, team development, and other targeted initiatives.

Key Responsibilities

1. Develop Marketing Strategies: Craft comprehensive marketing strategies aligned with business goals, focusing on Dealer /customer acquisition, brand growth, and engagement

2. Campaign Management: Plan and execute multi-channel marketing campaigns across digital, print, and social media platforms, ensuring consistency in messaging and brand voice

3. Budgeting & Reporting: Manage the marketing budget effectively, track ROI on campaigns, and report performance metrics to senior management

4. Team Leadership :Properly guide team members & monitor their performances timely

5. Vendor/Agency Management: Collaborate with vendors & other agencies & ensure the right strategies are planned & executed which will give a impactful results in the market.

6. Market Research & Analysis:



Conduct research on industry trends, competitor strategies, and customer behavior to adjust marketing tactics and stay ahead of the competition. ( SWOT )

7. Content Development: Oversee the creation of marketing materials, including brochures, presentations, newsletters, blogs, and press releases.

8. Brand Management: Ensure brand integrity across all communications and marketing channels.

9. Implement effective strategies for selecting right vendors & ensure competitive quotes for all works executing

10. Digital Marketing: Leverage SEO, PPC, email marketing, and social media platforms to boost visibility and drive engagement

11. Collaborate Cross-functionally: Work closely with the sales team, finance development, and other departments to support business initiatives.

12. Act as a custodian for brand-related documents.

13. Implement and conduct brand audits on frequent intervals.

14. Document

📌 Assistant Manager (Kochi)
🏢 Westleys Restocafe
📍 Kochi