Influencer Marketing Manager -

About the Role -

We are looking for a creative, relationship-driven and results-oriented Influencer Marketing Manager to lead the brand's influencer and creator marketing initiatives.

The role will be responsible for developing and executing influencer marketing strategies that enhance brand awareness, drive customer engagement, increase footfall and strengthen Outlet Mall of India's positioning as India's leading outlet shopping destination.

The ideal candidate should have a solid understanding of the creator economy, social media trends and consumer behaviour, with the ability to identify, manage and build long-term relationships with creators across fashion, lifestyle, food, travel, entertainment and regional categories.

Working closely with the Brand Manager, Social Media Manager, Creative Producer, PR and Performance Marketing teams, the Influencer Marketing Manager will ensure creator partnerships are aligned with the brand's objectives and deliver measurable business impact.

Key Responsibilities -

Influencer Strategy & Planning -




- Develop annual, quarterly and campaign-wise influencer marketing strategies aligned with business objectives.
- Build creator ecosystems across fashion, beauty, lifestyle, food, travel, parenting, finance, entertainment and regional content categories.
- Identify and onboard macro, micro, nano and celebrity influencers based on campaign objectives.
- Develop influencer budgets and campaign forecasts.
- Recommend creator mix based on target audience and campaign goals.

Campaign Planning & Execution -
- Develop detailed influencer campaign briefs and content guidelines.
- Manage influencer outreach, negotiations, contracts and deliverables.
- Coordinate campaign timelines, approvals and publishing schedules.
- Ensure creators adhere to brand guidelines and campaign messaging.
- Monitor campaign execution and ensure timely delivery of content.

Relationship Management -
- Build and maintain long

📌 Influencer Marketing Manager (Thane)
🏢 Bhumi Associates
📍 Thane