Digital Marketing & Business Development Executive

Experience: 1–2 Years

Job Type: Full-Time

Work Mode: Remote

Role: Digital Marketing + Business Development + Sales

About the Role

We are looking for a proactive and result-oriented Digital Marketing & Business Development Executive who can independently generate leads, identify new business opportunities, connect with potential clients, pitch products/services, and help convert prospects into paying customers.

The role covers both **IT and Non-IT markets, requiring someone who understands digital marketing as well as direct business development, including cold calling, outreach, lead generation, platform-based selling, and deal negotiation.

The ideal candidate should be comfortable approaching individuals, businesses, agencies, startups, SMEs, and other organizations to identify opportunities and close deals.

Key Responsibilities

*Digital Marketing & Lead Generation

* Develop and execute digital marketing strategies for both IT and Non-IT businesses.

* Generate qualified leads through:

* LinkedIn





* Instagram

* Facebook

* Google

* WhatsApp

* Email marketing

* Online communities

* Business directories

* Freelancing platforms

* B2B platforms

* Other relevant digital channels

* Research and identify recent platforms where products/services can be promoted and sold.

* Create and manage lead lists of potential clients and businesses.

* Perform competitor and market research to identify new opportunities.

* Identify target industries, customer segments, decision-makers, and potential buyers.

* Track campaigns, leads, responses, conversions, and business opportunities

Business Development & Sales

* Find and approach potential clients through online and offline channels.

* Perform regular **cold calling, cold emailing, LinkedIn outreach, WhatsApp outreach, and direct prospecting**.

* Understand client requirements and identify suitable products/services to offer.

* P

📌 Digital Marketing (India)
🏢 cognicrew.ai
📍 India