Key Responsibilities

1. Performance Marketing & User Acquisition
- Own end-to-end paid acquisition across Google Ads, Meta Ads, LinkedIn Ads, YouTube and other digital channels.
- Plan, execute and optimise campaigns focused on acquiring high-quality investors and active traders.
- Manage media budgets efficiently while continuously improving campaign performance.
- Build scalable acquisition strategies across search, display, social, affiliates and partnerships.
- Identify recent customer acquisition channels and growth opportunities.

2. Funnel Optimisation & Conversion

Own the complete acquisition funnel from:
- Ad Click
- Landing Page
- Sign-up
- KYC Started
- KYC Completed
- Fund Addition
- First Investment
- Repeat Investment

Responsibilities include:
- Improving landing page conversion rates.
- Running A/B tests across creatives, messaging, audiences and landing pages.
- Optimising conversion rates at every stage of the funnel.
- Identifying drop-offs and working with Product, CRM and Design teams to improve user experience.

3. Analytics & Data-Driven Growth




- Track and analyse campaign performance using GA4, GTM and advertising platforms.
- Monitor key acquisition metrics and recommend optimisation strategies.
- Build performance dashboards and weekly growth reports.
- Conduct cohort analysis and attribution analysis.
- Measure campaign profitability and customer quality beyond lead generation.

4. Affiliate & Partnership Growth
- Build and manage affiliate acquisition programs.
- Evaluate affiliate quality and conversion performance.
- Identify strategic partnerships that drive quality customer acquisition.
- Monitor fraud, lead quality and campaign efficiency.

5. Experimentation & Continuous Optimisation
- Develop structured testing roadmaps.
- Test audience segments, bidding strategies, creatives and offers.
- Optimise campaign performance using data rather than assumptions.
- Stay updated with platform changes, AI-driven advertising features and emergi

📌 Performance Marketing Manager (Mumbai)
🏢 Allvest Securities
📍 Mumbai