Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Marketing Platform Auto Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do What are the key objectives and expectations from this roleThe CRM Data Tech Executive is the technical specialist responsible for the data health, platform integrity, and governance of the CRM and marketing automation systems within an assigned region. Reporting to the the Area Consumer Experience Manager, this role is expected to manage consumer database management, execute data cleaning and maintenance, and orchestrate data integrations. The focus is on ensuring the data foundation is robust, compliant, and optimized to enable all automated consumer journeys. What is the direct impact of this role on the team or organizationThis role is paramount for mitigating data-related compliance risk and guaranteeing the accuracy and quality of consumer data used for all regional marketing activities. By ensuring platform stability and accurate segmentation,



the Executive directly impacts campaign deliverability, personalization effectiveness, and the reliability of performance reporting. Their technical oversight ensures the marketing automation system operates flawlessly and in full compliance with stringent data regulations.

What are we looking for Experience RequiredExperience in a CRM or data and platform management roleWorking experience in executing and supporting consumer database management and consumer audience segmentation, setting audience rules for marketing automated workflows.Experience in troubleshooting data-related issues in the CRM platforms, testing and orchestrating data integrations from various external data sources e-commerceExperience in FMCG, e-commerce, or digital marketing industries is a plus.Working understanding of CRM platforms their role in consumer communication. Exposure toHubspotMarketing Automation and/or Salesforce MC preferred.Experience

📌 Marketing Platform Auto Specialist (Navi Mumbai)
🏢 Accenture
📍 Navi Mumbai