POSITION: Product Marketing Manager

Job Mode : Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

JOB OVERVIEW:
Product Positioning Messaging
Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
Create compelling product narratives that differentiate SalesIntel in competitive markets
Conduct market research and competitive analysis to inform positioning strategies
Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
Lead go-to-market planning and execution for recent product launches and feature releases




Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
Define target customer segments, buyer personas, and ideal customer profiles
Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement Training
Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
Conduct regular sales training sessions and product updates
Customer Market Intelligence
Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
Analyze market trends

📌 Product Marketing Manager_RZ (India)
🏢 IAssess Consultants
📍 India