Up to 12 LPA (Depending on experience and fitment)
Role Summary
ITC Foods is looking for a dynamic and result-oriented Area Executive to drive Food Service (HORECA) business growth in Chennai. The incumbent will be responsible for customer acquisition, distributor management, key account handling, business development, and market expansion across Hotels, Restaurants, Caterers, QSRs, Bakeries, Cloud Kitchens, and Institutional Accounts.
Key Responsibilities
Business Development & Customer Acquisition
- Identify and acquire new Food Service customers.
- Conduct universe mapping and execute Go-To-Market strategies.
- Generate leads and convert prospects into profitable business.
- Drive monthly customer acquisition and sampling initiatives.
- Develop robust relationships with key customers and decision makers.
Consultative Selling
- Understand customer requirements and recommend suitable ITC Food Service solutions.
- Present product benefits and applications to chefs, purchase managers, and owners.
- Drive product trials, menu integration, and up-selling opportunities.
Distributor Management
- Work closely with distributors to ensure service excellence.
- Maintain optimum stock levels to avoid stock-outs.
- Conduct weekly sales and stock reviews with distributors.
- Monitor secondary sales and customer servicing.
Sales Planning & Analytics
- Prepare monthly sales forecasts by SKU.
- Track customer-wise and segment-wise sales performance.
- Analyze competition activities, pricing, and market trends.
- Monitor and achieve sales KPIs and business objectives.
Commercial & Reporting
- Coordinate WD claim submissions.
- Ensure monthly WD balance confirmations.
- Support quarterly NDC submissions.
- Maintain accurate sales and business reports.