Role:
- Establish and scale Mentor Match
’
s Instagram presence, leveraging parent,tutor & founder content to create both long-form and short-form content.
- Develop and execute a Founders LinkedIn content strategy, incorporating a mix of written posts and short-form videos derived from existing content.
- Identify key content themes and topics that align with Mentor Match
’
s expertise, industry trends, and audience interests.
- Continuously refine content distribution strategies to maximize engagement and growth.
- Oversee the filming and editing process for social content, ensuring high-quality production and platform specific optimization.
- Analyze content performance metrics and iterate based on data-driven insights.
- Conduct weekly interviews with parents & tutors to extract valuable insights.

Criteria:




- 2+ years of experience growing a personal brand or a brand page with proven success in scaling reach and engagement.
- Expertise in social media content strategy, and understanding the nuance in strategy between long form video, short form video, podcast, and written.
- Deep understanding of social platform algorithms, engagement tactics, and audience growth strategies.
- Comfortable to shoot on camera whenever needed
- Exceptional storytelling skills, with the ability to extract and refine high-value insights.

Core KPI's:
- Shares per month
- Organic valid leads generated per month
- Posting Cadence: 10 pieces of content/week

📌 Content Specialist (Chennai)
🏢 Mentor Match
📍 Chennai