Key Responsibilities:

1. Social Media Strategy & Planning
- Develop monthly and quarterly social media marketing strategies aligned with business goals.
- Create platform-specific strategies for Facebook, Instagram, LinkedIn, YouTube, and Google platforms.
- Research competitors and analyze industry trends to improve brand positioning.
- Identify opportunities to increase organic reach, engagement, and lead generation.
- Prepare campaign strategies for launches, promotional activities, festive campaigns, and branding initiatives.

2. Content Planning & Management
- Prepare detailed monthly content calendars for all social media platforms.
- Coordinate with graphic designers, video editors, and content teams for timely content execution.
- Plan engaging content formats including reels, carousels, static creatives, stories, and advertisements.
- Ensure content consistency with brand tone, identity, and marketing goals.
- Generate cutting-edge campaign ideas and storytelling concepts for social media.

3. Content Writing & Creative Direction
- Write engaging captions, hooks,



headlines, taglines, ad copies, and promotional content.
- Create powerful reel hooks and attention-grabbing advertisement scripts.
- Develop audience-focused content that increases engagement and conversions.
- Suggest creative concepts for posters, reels, testimonials, educational videos, and branding campaigns.
- Ensure all written content is grammatically strong, impactful, and aligned with current trends.

4. Trend Research & Competitor Analysis
- Regularly monitor social media trends, viral content styles, trending audio, and industry updates.
- Compare competitors’ content strategies, advertisements, reels, and audience engagement patterns.
- Analyze successful brands and implement suitable strategies for business growth.
- Stay updated with Meta algorithm changes, social media updates, and digital marketing trends.

5. Meta Ads & Performance Marketing
- Possess basic to intermediate knowledg

📌 Social Media Executive (Ballygunge)
🏢 White Zone Dental Clinic
📍 Ballygunge