Job Summary

The Marketing Executive will be responsible for planning, executing, and optimizing marketing initiatives that strengthen ZwickRoell Indias brand presence, generate qualified business opportunities, support service revenue growth, and enhance customer engagement across target industries. The role will work closely with Sales, Service, Product Management, and Corporate Marketing teams to drive business growth through digital marketing, events, content marketing, market intelligence, and customer-focused campaigns.

Location: Gurugram, India
Job Responsibilities
- Support the development and execution of annual marketing plans aligned with ZRIN business objectives.
- Manage marketing budgets, campaign calendars, and marketing activity roadmaps.
- Coordinate with Corporate Marketing, Product Divisions and ZRIN colleagues to localize and execute global initiatives
- Generate and nurture marketing-qualified leads (MQLs) and support lead conversion through close collaboration with Sales and Service teams.
- Plan, execute,



and optimize digital marketing campaigns across LinkedIn, Google, email marketing, and industry portals. Manage SEO, website updates, landing pages, and online advertising campaigns.
- Develop and publish technical and commercial content including customer success stories, application notes, videos, webinars, blogs, newsletters, LinkedIn and website content.
- Support product launches and application-focused campaigns for Automotive, Metals, Plastics, Medical, Pharma, Academia, EV Battery, and other key industries.
- Develop service-focused campaigns to increase customer engagement and service revenue and promote calibration, maintenance, modernization, training, and AMC/service offerings.
- Organize webinars, seminars, roadshows, customer days, and exhibitions, Coordinate event logistics, registrations, promotions, and follow-up campaigns and drive participation and maximize lead generation from events.
- Maintain accurate customer, account

📌 Marketing Executive (Gurugram)
🏢 Zwick Roell
📍 Gurugram