Ensure profitability of the branch, and contribution to the revenue of the state by ensuring all Company policies, practices & guidelines are adhered to as per approved policy. All constituents of the branch functions in a seamless manner & build synergy in overall operations of the Unit.

Business and Financial Management
- Branch Profitability
- Portfolio Management
- Credit Quality demonstrated by non starters, delinquency and Recent Customer Acquisition
- Growth in volume funding
- 100% LI activation for all months
- Contribution to revenue
- Maintenance of average IRR

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Customer Focus
- Retention and Exit of customers
- No.of customers to whom top-ups are given

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People / Team
- Attrition in the branch
- No.of employees groomed to the next level

Process / Quality Improvement




- Maintenance of all registers and statutory requirements
- Branch Audit rating
- Branch Administration / Hygiene

SCOPE & DISCRETION (Span of control)

Total no. of employees supervised with details

Expertise required/ Domain Knowledge:

a) Having handled channels before

b) Understanding of PL business

c) Knowledge of local market conditions

d) Competitor knowledge

e) Knowledge of no. of channels servicing the different financial institutions

f) Ability to differentiate between PD / DSA / DST / PPC

No. of years of relevant experience: 8yrs to 10 yrs

Any specific specialization/education: Graduate/education: Role & responsibilities

📌 Branch Manager (Jammu)
🏢 SMFG INDIA CREDIT
📍 Jammu