Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Marketing Platform Auto Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do What are the key objectives and expectations from this roleThe GBS CRM Marketing Automation Executive is the hands-on operational owner responsible for the accurate and compliant execution of automated customer journeys within an assigned area. Reporting to the Area Consumer Experience Manager, this role is expected to manage omnichannel campaign setup, deploy consumer segmentation, and execute campaigns. The focus is on flawless execution, strict adherence to global governance, and ensuring all regional marketing efforts leverage the CRM platform to drive engagement. What is the direct impact of this role on the team or organizationThis role s primary impact is guaranteeing the timely, accurate, and compliant delivery of all regional automated campaigns / communications, which directly influences customer engagement and conversion rates.



The Executive ensures the integrity of marketing automated campaign deliverables and optimization, by scaling A/B testing and incorporating learnings to improve business results and standards. By serving as the expert in execution, they free up the Area Consumer Experience Manager to focus on overarching team management oversight.

What are we looking for ESSENTIAL Experience RequiredProven experience in a support or executive role within CRM or marketing automation.Demonstrated working experience in executing and supporting automated email and SMS campaigns.Past experiences in the FMCG and e-commerce industries are preferred.Robust understanding of CRM platforms and their role in customer communication. Certificate in Hubspot Marketing Automation and / or Salesforce Marketing CloudHands-on experience working within cross-functional teams.4+ years of experience in a CRM or marketing-related role.Technical / Functional / Leadership S

📌 Marketing Platform Auto Senior Analyst (Navi Mumbai)
🏢 Accenture
📍 Navi Mumbai