Job Description

Job Title - GN - SONG - MT - Industry-Travel- Senior Manager

Management Level :6 Senior Manager

Location: Gurgaon, Mumbai, Bangalore

Must have skills:Loyalty, Traveler Experience & Journey Development, Digital Marketing, Creative Strategy, Campaign Management, Mar-Tech Strategy

Positive to have skills:Marketing

Experience: Overall experience of 10+ years of experience in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Travel Industry

Educational Qualification: Post-Graduation (Preferably MBA)

Job Summary:
The Travel Industry Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Travel Industry Client (Hospitality, Airlines, Airports and Travel Services) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills

Roles & Responsibilities:

Lead Traveler experience assessment and journey design,



marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe, Salesforce and others
- Develop Travel loyalty strategy: Development of loyalty economics models to drive loyalty investments and designing loyalty program construct (earn-burn strategies, benefits, experiences, Partnerships, co-branded Card programs)
- Develop metrics / scorecard to gauge efficacy of loyalty / membership programs: Conceptualizing and implementing revenue generation programs specifically for loyalty members (cross sell / up sell / tier movement)
- Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition.
- Plan, design, and execute all web, SEO/SEM, database marketing material: Lead and guide the project teams on emails, social

📌 ACN GN (Bengaluru)
🏢 Accenture
📍 Bengaluru