Marketing Strategy & Operations Executive

We are looking for a creative, strategic, and data-driven Marketing Strategy & Operations Executive with hands-on experience in digital marketing to support marketing planning, reporting, analytics, and cross-functional coordination.

Key Responsibilities:

* Analyse marketing and campaign performance data and generate actionable insights.

* Create daily, weekly, and monthly marketing reports and dashboards.

* Manage marketing trackers and ensure data accuracy.

* Monitor key marketing metrics such as Leads, CPL, CPC, CTR, Reach, Impressions, and Conversion Rate.

* Develop creative marketing ideas, campaign concepts, and growth strategies.

* Conduct competitor, market, and industry research.

* Support marketing planning and strategy discussions.

* Coordinate with internal teams, agencies, designers, video editors, and regional teams.

* Maintain marketing documentation, campaign assets, invoices, and reports.

* Assist in CRM reporting, lead management, and data validation.

* Monitor Online Reputation Management (ORM)



activities and share insights.

* Ensure timely follow-ups, project coordination, and adherence to marketing timelines.

* Prepare presentations and management reports for leadership.

Must-Have Skills

* 34 years of hands-on experience in Digital Marketing.

* Strong understanding of Meta Ads, Google Ads, SEO, Social Media, and digital marketing fundamentals.

* Good understanding of Online Reputation Management (ORM).

* Strong analytical, reporting, and data interpretation skills.

* Advanced knowledge of Microsoft Excel and Google Sheets.

* Experience creating dashboards and marketing performance reports.

* Knowledge of CRM platforms and lead management.

* Strong presentation and PowerPoint skills.

* Creative thinker with a strategic mindset.

* Excellent communication, coordination, and stakeholder management skills.

* Highly organised with solid attention to detail an

📌 Digital Marketing Specialist (Bengaluru)
🏢 Iqinvesta Technologies
📍 Bengaluru