Job Description – In-House Sales Trainer

Position: In-House Sales Trainer(Training manager)
Department: Sales L&D; & Training
Industry: Automobile / Automotive Dealership
Reporting To: Head of Sales / General Manager

Job Purpose

We are looking for an experienced and enthusiastic In-House Sales Trainer to develop and strengthen the sales capabilities of our automobile sales team. The role will be responsible for conducting product, sales, customer-handling, negotiation, and process training to improve showroom performance, customer experience, conversion ratios, and overall sales productivity.

Key Responsibilities
- Conduct regular training programs for Sales Consultants, Team Leaders, and Sales Managers.
- Deliver product and automobile knowledge training, including vehicle features, specifications, technology, variants, pricing, finance options, accessories, and competitor comparisons.
- Train the sales team on the complete customer journey, from lead generation and enquiry handling to test drive, negotiation, booking, delivery, and post-sales follow-up.




- Develop employees' skills in:
- Customer engagement and communication
- Need analysis and probing
- Product presentation
- Demonstration and test-drive handling
- Objection handling
- Negotiation and closing techniques
- Lead follow-up and conversion
- Upselling and cross-selling
- Customer relationship management
- Provide coaching and one-to-one feedback to underperforming sales personnel.
- Identify individual and team-level training gaps through performance analysis and field observation.
- Work closely with Sales Managers to understand business challenges and design relevant training interventions.
- Conduct induction and onboarding training for newly recruited sales employees.
- Keep the sales team updated on current vehicle launches, product changes, offers, schemes, CRM processes, and market developments.
- Monitor the effectiveness of training through sales KPIs such as enquiry-to-test-drive ratio, test-d

📌 TRAINING MANAGER SALES(IHT) (Kochi)
🏢 George Maijo
📍 Kochi