Job Description: Digital Marketing Executive Social Media Marketing

Job Title: Digital Marketing Executive – Social Media Marketing
Department: Marketing
Employment Type: Full-time
Experience: 1–3 years
Location: Madurai

About the Role

We are looking for a creative, analytical, and results-driven Digital Marketing Executive specializing in Social Media Marketing to manage and grow our social media presence across relevant digital platforms.

The ideal candidate should have a robust understanding of social media trends, content creation, audience engagement, paid campaigns, and digital marketing analytics. You will be responsible for developing and executing social media strategies that increase brand awareness, engagement, website traffic, leads, and conversions.

Key Responsibilities
- Develop and execute social media marketing strategies aligned with overall business and marketing objectives.
- Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X, as relevant to the business.




- Create and maintain monthly/weekly social media content calendars.
- Create and publish engaging posts, reels, stories, videos, carousels, and other social media content.
- Monitor social media trends, competitor activities, hashtags, and emerging content formats.
- Manage day-to-day community engagement, including comments, messages, and audience interactions.
- Plan, execute, and optimize paid social media campaigns to achieve defined marketing objectives.
- Monitor campaign performance, budgets, reach, engagement, leads, conversions, and ROI.
- Track social media performance using platform analytics and tools such as Google Analytics, Meta Business Suite, and other marketing platforms.
- Prepare regular performance reports and provide actionable insights for improving campaigns and content.
- Conduct audience research and identify opportunities to increase reach and engagement.
- Collaborate with the SEO, content, sales, and design teams

📌 Digital Marketing Executive (Madurai)
🏢 Marwa
📍 Madurai