Role Level: Middle Management (Managing Team of Individual Contributors)
Geographic Coverage: Pan-India Position
Position Overview: We are seeking an energetic, result-oriented National Sales Manager Instrumentation Sales to lead and drive our Pan-India sales operations. The ideal candidate will have a solid background in scientific instrumentation, proven expertise in handling high-value government tenders, and a track record of driving revenue growth through a team of regional sales professionals. This role requires a strategic leader who has worked with leading Indian manufacturing companies of scientific instrumentation and possesses deep domain knowledge across laboratory analytical and benchtop instruments.
Key Responsibilities:
*Strategic Sales Leadership & Revenue Growth*
- Drive Pan-India sales strategies to achieve key financial targets and market share growth across all product categories.
- Oversee and optimize sales pipelines for key instrument categories:
- Analytical Instruments: UV-Visible Spectroscopy.
- Proximate Instruments: Kjeldahl Digestion/Distillation Systems, Moisture Balances, Crude Fibre Analysers, Fat Analysers.
- Lab Water Systems: Ultra-pure and Pure Water Purification Systems.
- Benchtop Equipment: Magnetic Stirrers, Bottle Top Dispensers, Heating Mantles, Micropipettes, Water Baths, etc.
- Analyze market trends, competitor pricing, and emerging opportunities to position Borosil Scientific products effectively.
*Government Sales & Tender Management*
- Lead high-value Government, Public Sector (PSU), and Institutional Sales across major government research laboratories, CSIR institutes, IITs, ICAR, DRDO, and central universities.
- End-to-end management of large-value government tenders, GeM (Government e-Marketplace) procurement, e-procurement portals, and RFP processes.
- Ensure complete compliance with technical specifications, commercial te