Responsibilities

1. Performance Marketing & Lead Generation
- Own end-to-end paid marketing across Meta, LinkedIn, and Google Ads.
- Develop and execute audience targeting strategies focused on HNIs, NRIs, business owners, and affluent professionals.
- Manage campaign budgets, optimization, A/B testing, and lead generation performance.
- Execute account-based marketing (ABM) and multi-channel outreach campaigns via email, LinkedIn, WhatsApp, and other channels.
- Track and improve key metrics including CPL, CTR, conversion rates, lead quality, meetings generated, and pipeline contribution.

2. Content, Brand & Thought Leadership
- Lead content strategy and execution across blogs, social media, email, website, and marketing collateral.
- Manage creation of SEO articles, thought leadership content, newsletters, case studies, brochures, presentations, and ad copy.
- Support executive branding and content amplification across LinkedIn and other platforms.
- Ensure all communication reflects Alete's premium, advisory-led, and trust-based positioning.




- Drive content repurposing across multiple channels and formats.

3. Digital Presence, Website & SEO
- Own website management, content updates, landing pages, lead capture flows, and blog publishing.
- Oversee SEO strategy and execution, including technical SEO, on-page optimization, backlink acquisition, local SEO, and AI-search visibility initiatives.
- Manage Google Business Profile and ensure consistent digital visibility across online channels.
- Continuously improve organic traffic, search rankings, and website conversion performance.

4. Creative & Campaign Execution
- Manage external designers, content creators, and marketing vendors.
- Develop creative briefs and oversee production of social media creatives, videos, reels, carousels, brochures, presentations, and campaign assets.
- Ensure brand consistency and quality control across all customer-facing communications.
- Coordinate campaign execution across paid, o

📌 Marketing Executive (Gurugram)
🏢 Ecomoney Insurance Brokers
📍 Gurugram