Manager / Senior Manager Market Intelligence & Growth Strategy

Location: Mumbai
Company:

About the Role

We are looking for a highly analytical, strategic and commercially driven qualified to identify new business and revenue opportunities within the advertising, media and entertainment ecosystem.

The ideal candidate should be able to take a deep dive into an existing or potential client, understand their business, industry, marketing spends, target audience, competitors and current advertising strategy, and use this research to identify opportunities for new business.

This role will play a critical part in supporting ad sales and business growth by converting market research and client intelligence into actionable ideas, case studies, sales opportunities and customised pitches.

Key Responsibilities

Market & Client Research
- Conduct in-depth research on existing and prospective clients, their businesses, brands, products, marketing strategies and target audiences.
- Analyse client categories, advertising spends, campaigns, media presence and potential areas of engagement.




- Conduct competitor analysis and benchmark brands against their industry peers.
- Track market trends, consumer behaviour, emerging categories and advertising opportunities.
- Develop detailed client profiles, market reports and case studies to support business and sales initiatives.

Opportunity Identification & Growth Strategy
- Identify potential business opportunities based on client and market research.
- Analyse existing clients to identify opportunities for cross-selling, upselling and expanding the business relationship.
- Identify similar brands, competitors and companies within relevant categories that can be approached for new business.
- Conduct market mapping to identify potential clients and unexplored revenue opportunities.
- Identify market gaps and develop strategic recommendations for business growth.

Ad Sales Strategy & Pitch Development
- Work closely with the sales

📌 Marketing Analyst (Mumbai)
🏢 Utsav Group Of Commpanies
📍 Mumbai