Job Requirements
About the role
- Role / Job Title: Area Head – Gold Loan
- Business: Retail Banking
- Function / Department: Gold Loan

Job Purpose
The role entails scaling up the business and distribution of Gold‑Loan lending for a designated area by delivering banking needs to customers in the most cost‑efficient and technology‑effective manner. The incumbent will collaborate closely with the Retail team – Product, Operations, Retail Liability, IT – to provide a seamless and fulfilling customer experience and ensure IDFC First becomes the primary bank for all banking needs.

Roles & Responsibilities
Key / Primary Responsibilities
- Identify branches and potential locations for Gold‑Loan business based on market surveys, competition mapping (NBFCs & banks) and volume analysis.
- Increase distribution channels by identifying non‑branch avenues for Gold‑Loan sales.
- Achieve a minimum Gold‑Loan productivity of ₹40 lacs per month on recent business and ensure 80 % re‑generation on eligible customers.
- Recruit dedicated manpower (Gold‑Loan Officers / Territory Managers)



to drive customer acquisition.
- Grow the AUM base for Gold‑Loan solutions while meeting revenue, cost, profitability and portfolio‑quality targets.
- Collaborate with the Business‑Loan Product Head to offer best‑in‑class funding/multifunding solutions and appropriately incentivise key DSTs.
- Ensure timely renewals of Gold‑Loan customers to retain the existing client base.
- Maintain strong relationships with valuers and valuation agencies.
- Train Gold‑Loan officers on fraud prevention and related controls.
- Design a fulfilling customer journey that leads to customer delight and positions IDFC First as the banking partner of choice.
- Ensure successful adoption of internal compliance and regulatory frameworks across the business.

Secondary Responsibilities
- Recommend process changes to improve service efficiency and quality across the assigned area.
- Propose improvements to processes and policies a

📌 Area Head (Sambalpur)
🏢 IDFC FIRST Bank
📍 Sambalpur