What's Ditto?

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 17000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stock-broker Zerodha.

Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.

What do we do at Ditto?
- We help people buy insurance.
- We explain health and life insurance in a language users understand




- We curate and offer personalized recommendations

What you’ll do

We’re looking for a Content Writer—someone who’s curious, sharp, and can research and turn complex insurance concepts into transparent, genuinely helpful, and search-optimised articles for millions of readers.
- Write high-quality articles on health and term insurance aligned with user intent and Ditto’s tone.
- Research topics across health and term insurance—from IRDAI updates to everyday customer questions.
- Identify what users actually want to know and create content that adds real value to them.
- Combine product expertise + AI tools to draft, refine and publish insightful articles for Ditto’s blog.
- Optimise articles for search (structure, keywords, internal linking, SEO best practices).
- Collaborate with the SEO, content, and product teams to create and optimize content that boosts organic visibility while staying true to Ditto’s voice—cl

📌 Content Writer (Bengaluru)
🏢 Ditto Insurance
📍 Bengaluru