We are looking for a performance-driven Digital Marketing Executive with 24 years of experience to join our marketing team. The ideal candidate should have strong hands-on experience in PPC, Google Ads, Meta Ads, campaign optimization, lead generation, and performance analysis.

Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other paid platforms.
- Manage PPC campaigns with a focus on lead generation, conversions, and ROI.
- Conduct keyword research, competitor analysis, audience targeting, and campaign planning.
- Monitor campaign performance and optimize CPC, CTR, CPA, conversion rate, and ROAS.
- Create and manage ad campaigns, ad copies, targeting, budgets, and bidding strategies.
- Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and reporting tools.
- Prepare regular performance reports and provide actionable insights.
- Identify new opportunities to improve campaign performance and generate quality leads.




- Coordinate with the content, design, and sales teams to improve campaign effectiveness.
- Stay updated with the latest Google Ads, Meta Ads, PPC trends, and digital marketing practices.
- Conduct A/B testing of creatives, landing pages, audiences, and ad copies.

Required Skills
- 2 to 4 years of hands-on experience in Digital Marketing/PPC/Performance Marketing.
- Robust knowledge of Google Ads and Meta Ads.
- Experience in lead generation and conversion-focused campaigns.
- Good understanding of keyword research, bidding strategies, audience targeting, and campaign optimization.
- Knowledge of Google Analytics and other digital marketing tools.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
- Ability to manage multiple campaigns and meet performance targets.

📌 Digital Marketing Executive (Lucknow)
🏢 Logelite
📍 Lucknow