PR Associate – Luxury Fashion

**Celebrity, Media & Industry Relations**

**Location:** Mumbai (Hybrid)

**Experience:** 1–2 years

**Salary:** ₹20,000–₹30,000
About Basil Leaf

Basil Leaf is a luxury occasionwear label specialising in handcrafted lehengas, sarees and contemporary Indian silhouettes. The brand is stocked across Pernia’s, AZA, Ogaan and other premium multi-designer platforms.
The Role

We are looking for a **sharp, fast-moving and well-presented PR Associate** who genuinely follows fashion, Bollywood, content and pop culture.

You will work closely with our PR agency and internal team to build relationships across the **celebrity, styling, media and fashion ecosystem** and turn opportunities into meaningful brand visibility.
What You'll Do

* Build and maintain relationships with **celebrity stylists, editors, influencers and industry contacts**

* Identify and pursue relevant **celebrity styling, gifting and collaboration opportunities**

* Support media outreach, editorial placements, founder stories and brand features





* Coordinate with our PR agency and ensure opportunities are followed through

* Stay updated on **Bollywood, fashion, stylists, creators and cultural trends**
Who We're Looking For

* **1–2 years of experience** in fashion PR, celebrity management, communications or a related role

* Strong interest in **fashion, Bollywood and content**

* Existing industry relationships are a strong advantage

* Excellent communication skills and a **confident, polished and presentable personality**

* **Sharp, proactive and fast** with robust follow-through

* Good understanding of social media and fashion content

* Someone who enjoys networking and genuinely wants to build a career within the fashion industry

* Comfortable working in a fast-paced environment and taking ownership

What Matters Most

We are looking for someone who **knows the industry, is hungry to build relation

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