Social Media & Marketing Manager – Fashion/Jewellery Brand

Job description

Location: Ballygunge, KolkataWork mode: Work from OfficeEmployment: Full-timeExperience: 1–3 years preferred

We are looking for a creative, proactive and hands-on Social Media & Marketing Manager to take ownership of our brand’s social media presence, content strategy and marketing initiatives.

The ideal candidate should understand what makes people stop scrolling, engage with content and eventually become customers. We are looking for someone who can think creatively, execute ideas and understand the brand—not someone who simply schedules posts.

Key Responsibilities
- Develop and manage the brand’s overall social media strategy and content calendar.
- Plan and design engaging Instagram Stories, Reels, posts and content series.
- Come up with fresh, relatable and cutting-edge content ideas that reach the right target audience.
- Understand current social media trends and identify which trends can work organically for the brand.




- Plan and coordinate photoshoots and video shoots—including deciding what needs to be shot and how it should be shot.
- Coordinate closely with the in-house/editorial team for professional reels, campaigns and long-form content.
- Work with the provided editor to ensure content is edited according to the brand’s vision.
- Be involved in the end-to-end content process, from ideation to execution and publishing.
- Manage the brand’s digital marketing initiatives and campaigns.
- Identify and coordinate potential brand collaborations, online tie-ups, creators and relevant companies.
- Research competitors, trends, audience behaviour and emerging opportunities.
- Track social media performance and use insights/data to improve content and reach.
- Maintain consistency in the brand’s visual identity, tone and communication.
- Take ownership of the brand’s online presence and continuously look for ways to grow it.

What We’re Looking For
- 1–3 years of relevant experience

📌 Social Media Manager (Kolkata)
🏢 Dhirajaayushi
📍 Kolkata