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Role responsibilities

Assist in planning and executing marketing automation campaigns across email, SMS, WhatsApp, and web push notifications.
- Support bulk campaigns, ad-hoc communications, and customer engagement initiatives.
- Implement basic drip campaigns and automated workflows.
- Manage and maintain marketing automation tools such as Mailchimp, HubSpot, or similar platforms.
- Upload, segment, and manage contact databases.
- Create and manage customer segments based on behavior, demographics, and engagement.
- Track and analyze key campaign metrics such as open rates, CTR, and conversions.
- Conduct A/B testing to optimize campaign effectiveness.
- Work closely with content and design teams to create effective email and message creatives.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Marketing Automation Specialist (Chennai)
🏢 Nibav Home Elevators
📍 Chennai