Brand Copywriter – PerchAbout the Role

Perch is looking for a
Brand Copywriter
who will own and centralize the written communication of the brand across all platforms and touchpoints.

This role goes beyond writing social media captions. The copywriter will be responsible for ensuring that
wherever Perch speaks, the language sounds consistent, clear, engaging and unmistakably Perch
.

From product infographics on Amazon and quick-commerce platforms to packaging, trade fair banners, catalogues, advertisements, website content and social media, the Brand Copywriter will write, review and approve all consumer-facing and trade-facing copy.

The person will work closely with the design, marketing, e-commerce and product teams and act as the
final checkpoint for the written communication of the brand
.

Key ResponsibilitiesBrand Voice & Communication
- Develop and maintain a consistent
Perch tone of voice
across all communication.
- Create guidelines for how the brand communicates across different platforms while maintaining one unified personality.




- Ensure that all written communication reflects Perch's positioning, product strengths and brand personality.
- Act as the
central approval point for brand copy
before communication goes live.

Product & E-commerce Copy

Write and review copy for:
- Amazon, Flipkart, Myntra and quick-commerce product listings
- Product infographics and image creatives
- A+ Content / Enhanced Brand Content
- Product feature communication
- Product titles, descriptions and bullet points
- Website product pages
- Product launch communication
- Comparison charts and feature explanations

Translate technical product features into
simple, persuasive and consumer-friendly perks
.

Design & Marketing Communication

Work closely with designers to create copy for:
- Digital advertisements
- Performance marketing creatives
- Website banners
- Posters
- Brochures
- Catalogues
- Point-of-sale communication
- Retail displays
- Promotional stickers and

📌 Copywriter (Delhi)
🏢 GO24 | Pexpo
📍 Delhi