Prudent is a Composite Insurance Broker regulated by the Insurance Regulatory and Development Authority of India (IRDAI) and headquartered in Mumbai, India. Prudent is one of the leading insurance brokers in the country.
We specialize in building long-term relationships and instilling confidence in our partners. As a partner-focused organization, we are committed to delivering best-in-class insurance solutions and services tailored to meet the diverse needs of our clients.
Recognised as:
- Great Place to Work 2024 and 2025 - This achievement reflects our unwavering commitment to a workplace where innovation, collaboration, and success go hand in hand; thanks to each Prudent family member for being the driving force behind our success.
- One of This honour reflects our unwavering commitment to fostering a culture where every woman can thrive and shine, and every voice is heard. Together, were building a future of , , and for all team members
Job title: Product Marketing Manager (DVP / AVP)
Report to: VP Marketing / CMO
Branch: Bangaluru
JOB SUMMARY/ABOUT THE ROLE:
The Product Marketing Manager will own the positioning, go-to-market strategy, communication, and adoption journey for Prudents digital products and platforms.
This role requires a hybrid mindset part Product Manager, part Brand Strategist, part Growth Marketer.
The ideal candidate should be able to:
- Understand product capabilities deeply
- Translate features into business value
- Build adoption and engagement campaigns
- Work closely with product, sales, servicing, and leadership teams
- Create differentiated positioning in a crowded market
- Drive internal and external product awareness
KEY RESPONSIBILITIES:
Product Positioning & Messaging
- Develop explicit positioning, value propositions, and messaging frameworks for each product/platform.
- Translate technical features into client-friendly and employee-friendly narratives.
- Create product storytelling aligned with business outcomes