19 Aug
|
Indiom Immigration Consultant
|
New Delhi
19 Aug
Indiom Immigration Consultant
New Delhi
Company: Izago Immigration Advisors Pvt. Ltd.
Department: Marketing
Position: Marketing Manager
Employment Type: Full-Time
Location: New Delhi
Experience: 2 - 4 Years
About the Role:
Izago Immigration Advisors Pvt. Ltd. is looking for an experienced, strategic, and performance-driven Marketing Manager to lead our marketing function and drive brand visibility, qualified lead generation, customer acquisition, and revenue growth.
The ideal candidate should have solid experience in digital marketing, lead generation, performance marketing, social media, SEO, content strategy, team management, and marketing analytics, preferably within the immigration, education, travel, or related service industry.
The Marketing Manager will be responsible for developing and executing marketing strategies for Canada PR, Australia PR, Germany Opportunity Card, UK Student Visa, travel visas, and other immigration services, while ensuring marketing activities are directly aligned with business and sales objectives.
Key Responsibilities
1. Marketing Strategy
- Develop and execute monthly and quarterly marketing strategies aligned with company sales targets.
- Plan and execute campaigns for Canada PR, Australia PR, Germany Opportunity Card, UK Student Visa, travel visas, and other immigration services.
- Identify new marketing opportunities, platforms, trends, target audiences, and customer segments.
- Prepare and manage the monthly marketing calendar.
- Develop strategies to strengthen brand awareness, customer engagement, and lead generation.
2. Lead Generation & Revenue
- Take ownership of marketing-generated leads and focus on lead quality as well as lead volume.
- Work closely with the Sales team to improve lead-to-consultation and consultation-to-sale conversions.
- Monitor CPL, qualified leads, conversion rate, CAC, revenue generated, and campaign ROI.
- Identify underperforming campaigns and implement corrective actions.
- Develop strategies to improve marketing contribution
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