Roles and Responsibilities:
Plan, strategise, and execute SEO, SEM, SMM, and email marketing campaigns.
Optimise paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for
maximum ROI.
Manage and grow social media presence across platforms through strategic content and
engagement.
Perform advanced SEO activities like backlinking, technical SEO audits, and competitor
analysis.
Create and manage complex automation processes using tools like Make.com and n8n
(highly preferred).
Conduct A/B testing for email campaigns, landing pages, and ads.
Analyse and report on campaign performance, providing actionable insights and
strategies for improvement.
Mentor junior team members and coordinate with design, content, and tech teams.
📌 Senior Digital Marketing Executive (Pune)
🏢 BTW Financial Services & IMF
📍 Pune
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