Role Summary
The Commercial Business Manager plays a pivotal role in driving commercial excellence and Go-To-Market (GTM) effectiveness across Pediatric and Adult Vaccines portfolios. The role partners closely with Sales, Marketing, and cross-functional teams to translate insights into action, optimize field force deployment, and enable data-driven decision-making, productivity, and business growth.
Key Responsibility Areas
1. GTM Insights & Analytics
Drive advanced analytics to shape GTM strategy and improve in-market execution.
- Generate actionable insights across:
o HCP segmentation and prioritization
o Field force (FF) productivity and effectiveness
o Specialty focus and call planning
o Geographic coverage optimization
- Develop insights on government and key account business, including productivity, effort allocation, and opportunity mapping
- Build predictive and forward-looking analytics to enhance business planning and forecasting accuracy
- Deliver monthly dashboards and performance narratives to enable leadership decision-making
- Leverage AI and advanced analytics tools to accelerate insight generation and visualization
2. Commercial Team Partnering & Influence
Act as a strategic partner to commercial teams to drive optimal execution and outcomes.
- Partner with Sales & Marketing to optimize deployment of field resources and GTM strategies
- Influence sales leadership (DHMs, RHMs, NSM) through data-backed recommendations on productivity and operational effectiveness
- Translate GTM insights into clear, actionable interventions for field teams
- Enable alignment across Sales, Marketing, Medical, and Institutional teams to maximize impact
- Support institutional and corporate business growth through collaboration with key account teams
3. Business Operations & Market Enablement
Ensure effective and scalable commercial operations with a focus on outcomes rather than processes.
- Drive end-to-end coordination of commercial operations, ensuring se
📌 Manager, Commercial Excellence (Mumbai)
🏢 Pfizer
📍 Mumbai