Overview

In this role you will lead the Perfect Digital Store (PDS) capability, acting as the subjectmatter expert on digital shelf performance and the primary partner to BU and global teams on how to turn PDS insights into RSV and NR growth.

You will own the design and governance of the Digital Shelf Measurement Framework and the endtoend PDS diagnostics and execution program (assortment, availability, visibility, content, price promo, ratings reviews) across priority customers and markets.

You will have markets that you will support directly and you will also manage and coach a team of analysts to deliver highquality analytics, action plans and impact tracking, embedding PDS metrics into core commercial rhythms such as JBPs, QBRs and AOP so that perfect digital execution becomes a repeatable growth engine for the BU.

Responsibilities

1. Lead PDS capability and roadmap Set the vision, priorities and annual plan for Perfect Digital Store in partnership with global DCOM and BU eComm leaders, ensuring clear links to revenue, share and capability objectives.
2.



Own the Digital Shelf Measurement Framework Define and maintain segmentation, hero/muststock lists, locations to track, priority keywords, price corridors, competitive sets and content standards, securing BU signoff and updating annually or when category dynamics change.
3. Run PDS diagnostics and create execution roadmaps Lead recurring diagnostics across assortment, availability, visibility/search, content, price promotion and ratings reviews using DSA tools and translate findings into a prioritized crossfunctional action plan with transparent owners, timelines and expected impact. Own the diagnostics for couple of markets.
4. Embed PDS metrics into commercial processes Integrate digital shelf KPIs and insights into JBPs, QBRs/PBRs, AOP and customer performance reviews, ensuring leadership has a 360 view of execution gaps and value at stake.
5. Lead and develop a team of analysts Allocate work, set quality stan

📌 Senior Manager (Hyderabad)
🏢 PepsiCo
📍 Hyderabad