Lead Generation & Sourcing
- Achieve individual and team sourcing targets in terms of leads, site visits, and qualified prospects.
- Drive sourcing through direct channels such as loyalty and referral events, pre-sales, calling activities, corporate/society activations, BTL activities, and other direct initiatives.
- Develop and execute strategies to generate quality leads through direct sales channels.
- Identify new sourcing opportunities and expand the customer base.
- Monitor lead generation activities and ensure consistent pipeline creation.
Team Management
- Lead, mentor, and motivate a team of Sales Executives/Sourcing Executives.
- Set explicit daily and monthly sourcing targets for the team.
- Monitor daily calling, lead generation, and customer engagement activities.
- Conduct regular performance reviews and provide coaching to improve productivity.
- Ensure effective utilization of CRM for lead capture and follow-up.
Lead Management
- Ensure timely follow-up on all generated leads.
- Monitor lead quality, response rates, and lead-to-site-visit conversion.
- Coordinate with Pre-sales, Marketing, and other allied teams to maximize lead generation.
- Maintain a healthy sales pipeline and ensure adequate lead coverage for the team.
Market Intelligence
- Identify new customer segments, corporate opportunities, societies, and other sourcing avenues.
- Monitor competitor activities and market trends.
- Provide feedback to management on customer preferences and sourcing opportunities.
- Suggest new initiatives to improve direct sourcing contribution.
Key Metrics
- Leads generated
- Qualified leads
- Site visits generated
- Lead-to-site-visit conversion
- Direct sourcing contribution
- Team productivity
- Cost/efficiency of sourcing channels