Product Manager *Commercialization / Downstream*

Location: Bangalore
Experience: 3–6 years
Salary - Up-to 18 lpa CTC
Reporting to - CEO

About the Role

We are looking for a Product Manager who will own the commercial success of WaterScience products across their lifecycle.

The role spans both pre-launch and post-launch product management — understanding consumers and identifying opportunities, deciding what products to launch and how to position and price them, building robust go-to-market plans, and continuously improving product performance after launch.

This is a highly cross-functional role working across Product Development, R&D;, Sourcing, Category, Marketing, Sales, Retail, E-commerce and Customer Experience.

Key Responsibilities

1. Product Commercialization & Launch
- Own the commercial readiness and go-to-market plan for new products.
- Define launch objectives, target audience, pricing, positioning, messaging, channels and launch calendar.
- Coordinate with online, retail and direct sales teams to ensure each channel is ready for launch.




- Work with Marketing and Category teams to create product pages, launch videos, demonstrations, photography, comparison content, sales collateral and other product communication.
- Ensure sales and customer-facing teams understand the product, its target customer, competitive advantages and key selling points.
- Plan structured product launches rather than simply making products available for sale, including appropriate digital, social, PR/LinkedIn and channel communication.

Track early launch performance and quickly identify issues requiring intervention.

2.Consumer Insights & Product Opportunities
- Regularly talk to consumers — both existing customers and prospective users — to understand their problems, usage behaviour, purchase decisions, unmet needs and feedback on existing products.
- Use customer conversations, reviews, complaints, search trends, market research, channel feedback and competitive intelligenc

📌 Product Manager (Bengaluru)
🏢 WaterScience
📍 Bengaluru