Company Description HELL ENERGY is one of the fastest growing FMCG brands globally, known for its 100% Hungarian origin and rapid rise to market leadership in Hungary by 2010. The brand now exports to more than 60 countries and holds leading positions in several European markets, supported by strong quality standards, competitive pricing, broad availability, and impactful marketing. With its own ultramodern filling plant and aluminium can factory, HELL ENERGY has a unique, fully integrated production setup that provides a major strategic advantage.

The company operates the world’s largest state-of-the-art beverage megafactory, capable of producing billions of cans and finished products annually, including an expanding range of sizes and formats. Continuous innovation and high-profile global partnerships reflect a dynamic, growth-oriented workplace for professionals joining the team.

Role Description This full-time, on-site Zonal Sales Manager role is based in Lucknow and focuses on driving sales performance and market share for HELL ENERGY within the assigned territory. The role involves managing distributor and key account relationships, overseeing field sales teams, and ensuring effective coverage of modern trade, general trade, and institutional channels.

The Zonal Sales

Manager will plan and execute sales strategies, promotional activities, and trade marketing initiatives aligned with national objectives, while tracking and reporting on sales targets,



budgets, and KPIs. Day-to-day responsibilities include route planning, market visits, competitor analysis, demand forecasting, and ensuring visibility and availability of products across the zone. The role also requires close collaboration with marketing, supply chain, and finance teams to support efficient operations and sustainable growth.

Qualifications

- Strong sales and business development skills, including territory management and channel management expertise.
- Proficiency in FMCG trade marketing activities, promotional planning, and execution at the regional level.
- Ability to lead, coach, and motivate field sales teams, with experience in performance management and goal setting.
- Solid analytical, forecasting, and reporting skills, with comfort using sales dashboards and MS Office tools.
- Effective communication, negotiation, and stakeholder management skills with distributors and key accounts.
- Previous experience in FMCG or beverage industry in a regional or zonal sales leadership role is strongly preferred.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Proven ability to work in a fast-paced, growth-focused environment, with a results-driven and ethical approach.
- Willingness to travel regularly within the zone and spend significant time in the field.

📌 Zonal Sales Manager (Lucknow)
🏢 Hell Energy
📍 Lucknow