? Experience: 4–7 Years

? CTC: ₹6–9 LPA

About the Role

We are looking for a Digital Marketing Manager – Performance & Analytics to drive digital revenue through customer database marketing, CRM automation, conversion optimisation, and performance analytics.

The role will own the traffic → registration → nurture → lead → sale funnel and work closely with Product, Technology, and Sales teams to improve acquisition, conversion, and revenue.

Key Responsibilities

Database Marketing & Lead Generation

- Segment subscribers, prospects, and registered users for targeted campaigns.

- Execute Email, WhatsApp, SMS, and direct marketing campaigns.
- Drive re-engagement, renewals, cross-sell, and up-sell campaigns.
- Test audiences, messaging, offers, and propositions.

CRM & Marketing Automation

- Build automated nurture and lifecycle journeys.

- Implement lead scoring, segmentation, drip campaigns, and automated follow-ups.
- Develop abandoned-journey and dormant-user re-engagement campaigns.
- Identify opportunities to automate repetitive marketing activities.

Conversion Optimisation

- Analyse funnel leakages and improve registration-to-lead and lead-to-sale conversion.

- Optimise landing pages, forms, CTAs, and checkout journeys.
- Conduct A/B testing across campaigns and customer journeys.

Marketing Analytics & Revenue Attribution

- Track the customer journey from source to registration, lead, and sale.

- Use GA4, CRM, and analytics tools to measure campaign performance.
- Analyse performance by audience, channel, product, and offer.
- Track leads, conversions, CAC, CPL, and revenue attribution.




- Convert data into actionable business recommendations.

Performance Marketing

- Manage and optimise campaigns across Google Ads and Meta Ads.

- Familiarity with LinkedIn and YouTube Ads.
- Run paid campaigns, retargeting, and performance experiments.
- Evaluate campaigns based on CPL, CAC, conversion, and ROI.

Skills & Competencies

- Strong experience in CRM, database, and lifecycle marketing.

- Positive understanding of Email, WhatsApp, and marketing automation.
- Strong analytical understanding of funnels, conversion, and attribution.
- Working knowledge of GA4 and Google Tag Manager.
- Ability to develop campaigns, offers, and customer journeys that drive revenue.
- Strong problem-solving and data-driven decision-making skills.
- Ability to independently identify new lead-generation, automation, and conversion opportunities.

Preferred Experience

- 4–7 years of experience in Digital Growth, CRM/Lifecycle Marketing, Performance Marketing, or Marketing Automation.

- Experience in subscription businesses, financial services, fintech, digital media, or SaaS is preferred.
- Proven experience generating revenue from an existing customer/prospect database.
- Experience building automated nurture and conversion journeys.
- Experience with Odoo ERP/CRM will be an added advantage.

? Interested candidates can share their updated CV to apply.

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📌 We're Hiring: Digital Marketing Manager – Performance & Analytics (Pune)
🏢 Bharat HR
📍 Pune