Job Summary

We are looking for an experienced, analytical and ownership-driven Senior Performance Marketer to join our growing Performance Marketing team.

As a Senior Performance Marketer, you will independently manage the strategy, execution, optimisation, tracking and reporting of performance marketing campaigns for multiple clients.

You will be responsible for understanding business objectives, translating them into effective media strategies, managing advertising budgets and improving campaign outcomes across platforms such as Google Ads, Meta Ads and LinkedIn Ads.

The role also involves independently managing tracking systems, resolving attribution issues, leading day-to-day client communication and guiding junior team members.
Responsibilities
- Develop performance marketing strategies based on client objectives, target audiences, budgets, customer journeys and business KPIs
- Independently plan, set up, execute and optimise campaigns across Google Ads, Meta Ads, LinkedIn Ads and other relevant digital platforms
- Select appropriate campaign objectives, formats,



bidding strategies and optimisation events based on the clients business goals
- Maintain a solid understanding of Meta and Google advertising algorithms and use platform signals effectively to improve campaign performance
- Manage multiple client accounts and oversee day-to-day performance marketing requirements
- Build campaign structures covering keyword strategy, targeting, audience segmentation, re-marketing, bidding and budget allocation
- Manage campaign budgets effectively to improve return on advertising spend and support business growth
- Analyse campaign performance and identify opportunities to improve lead quality, conversions, revenue, cost efficiency and scalability
- Conduct keyword, audience, competitor and market research using tools such as Google Keyword Planner, Google Trends and Semrush
- Track and analyse campaign performance using GA4, Google Ads, Meta Ads Manager, Shopify

📌 Senior Performance Marketer (Mumbai)
🏢 WorkIndia
📍 Mumbai