19 Aug
|
National Institute of Medical Coding Academy
|
Thiruvallam
19 Aug
National Institute of Medical Coding Academy
Thiruvallam
Responsibilities
- We are looking for a results-driven Google Ads Specialist to plan, execute, optimize, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube. The ideal candidate should have strong analytical skills and a proven ability to improve campaign performance and generate quality leads or sales.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns based on business objectives.
- Conduct keyword research, competitor analysis, and audience research.
- Create and optimize Search, Display, Shopping, Performance Max, and YouTube campaigns.
- Monitor campaign performance, budgets, conversions, CPC, CPA, ROAS, CTR, and other KPIs.
- Perform bid management and budget optimization to maximize ROI.
- Write and test effective ad copy, headlines, and descriptions.
- Identify negative keywords and optimize keyword targeting.
- Set up and monitor conversion tracking and Google Analytics/GA4.
- Conduct A/B testing of ads, landing pages, audiences, and bidding strategies.
- Prepare regular performance reports and provide actionable insights.
- Stay updated with Google Ads features, algorithm changes, and digital advertising trends.
- Work closely with the marketing, content, design, and sales teams to achieve campaign goals.
Requirements
- 1–3 years of hands-on experience managing Google Ads campaigns.
- Strong knowledge of Google Ads and Google Analytics/GA4.
- Experience with keyword research and campaign optimization.
- Understanding of conversion tracking and attribution.
- Valuable analytical and problem-solving skills.
- Ability to manage advertising budgets effectively.
- Strong written and verbal communication skills.
- Google Ads certification is preferred.
- Experience with lead generation or e-commerce campaigns is an advantage.
Key Performance Indicators (KPIs)
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)
- Quality and volume o
📌 Google Ads Specialist (Thiruvallam)
🏢 National Institute of Medical Coding Academy
📍 Thiruvallam