Job Description – Social Media Executive

Company: Digi Epitome Technology
Industry: Digital Marketing & IT Services
Location: Gomti Nagar, Lucknow
Job Type: Full time | Work from Office
Experience: Minimum 1 Year
Salary: ₹10,000 – ₹25,000/month + Performance-Based Incentives

Job Summary

Digi Epitome Technology is looking for a creative, organized, and result-driven Social Media Executive with minimum 1 year of experience in Social Media Management and Digital Marketing.

The candidate will be responsible for content planning, content calendars, social media posts, trending content, hashtag strategy, post scheduling, Meta Ads, lead generation, campaign monitoring, performance reporting, and coordination of the Graphic Designer, Video Editor, and Web Designer team.

Key Responsibilities
- Manage Facebook, Instagram, LinkedIn, and other relevant social media platforms.
- Prepare and maintain weekly and monthly content calendars based on business and marketing objectives.
- Plan, create, and coordinate social media posts, reels, stories, videos, captions, and other content.




- Research and create trending, engaging, and audience-relevant content.
- Develop appropriate hashtags, captions, keywords, and CTAs to improve reach, engagement, and conversions.
- Schedule and publish posts consistently using appropriate social media scheduling tools.
- Plan, create, launch, manage, and optimize Meta Ads for Facebook and Instagram.
- Set appropriate campaign objectives, audiences, budgets, creatives, and placements.
- Monitor Meta Ads performance, including reach, engagement, clicks, leads, conversions, and campaign costs.
- Analyze campaign performance and make necessary changes to improve lead quality, engagement, and overall campaign results.
- Generate and improve quality leads through social media and paid advertising campaigns.
- Coordinate and handle the work of Graphic Designers, Video Editors, and Web Designers.
- Provide clear creative briefs, references, content requ

📌 Social Media Executive (Lucknow)
🏢 Digi Epitome Technology [P
📍 Lucknow