Job Description - Graphic Designer

Company: Karrot Cosmetics Pvt Ltd

Department: Marketing / Creative

Location: Gurgaon

Reporting To: Marketing Head

Employment Type: Full-Time ( Mon- Sat )

ITS ONSITE JOB, PLEASE DONT APPLY IN CASE YOU ARE LOOKING FOR REMOTE OR WORK FROM HOME

Job Purpose

The Graphic Designer will be responsible for creating visually compelling, brand-consistent creatives for Karrot Cosmetics across digital, social media, website, marketplace, packaging, and performance marketing platforms. The role requires a robust understanding of beauty industry aesthetics, premium design language, and conversion-focused creatives.

Key Responsibilities
- Design Instagram posts, carousel creatives, reel covers, and story creatives.
- Create high-converting ad creatives for Meta Ads & Google Ads.
- Develop banners for website and marketplace listings.
- Design festival & campaign creatives.
- Create A/B testing creatives for performance marketing campaigns.
- Design landing page graphics & offer banners.
- Design product labels, outer boxes & packaging artwork.




- Maintain premium brand identity (Carrot Orange + Beige/White theme).
- Ensure brand consistency across all platforms.
- Video editing for Instagram Reels (preferred).
- Work closely with marketing & sales team.
- Ensure timely submission of creatives.

Key Performance Indicators (KPIs)
- Number of creatives delivered per day/week.
- Ad creative performance contribution (CTR & ROAS impact).
- Brand consistency maintenance.
- On-time delivery rate.
- Engagement rate improvement on social media.

Required Skills
- Proficiency in Adobe Photoshop, Illustrator, Canva.
- Basic knowledge of Premiere Pro / CapCut (preferred).
- Strong understanding of typography & color psychology.
- Knowledge of beauty & skincare design aesthetics.
- Understanding of performance marketing creatives.
- Attention to detail.

Qualification & Experience
- Bachelors Degree / Diploma in Graphic Design or related field.
- Min 3 y

📌 Graphic Designer (Gurugram)
🏢 Karrot Cosmetics
📍 Gurugram