Role & responsibilities

Strategic Marketing Planning
- Develop and execute a comprehensive marketing strategy to drive brand growth, increase customer engagement.
- Analyse market trends and customer insights to create effective campaigns that resonate with the target audience.

Brand Management
- Oversee brand positioning and ensure all marketing materials align with the brands identity, values, and objectives.
- Manage and strengthen the brands image by collaborating with influencers, designers, and key industry partners.

Campaign Development and Execution
- Plan, manage, and execute seasonal and product-specific campaigns across online and offline channels.
- Coordinate with creative, merchandising, and digital teams to ensure consistent messaging across all platforms.

Digital and Social Media Marketing
- Lead the digital marketing strategy, focusing on social media, email marketing, SEO, and digital advertising.
- Optimize online presence through engaging content, influencer collaborations, and community-building initiatives.

Market Analysis and Reporting




- Conduct market research to identify customer preferences, competitor activities, and industry trends.
- Analyse campaign performance and generate reports to assess effectiveness and optimize future marketing efforts.

Budget Management
- Plan and manage the marketing budget, ensuring productive allocation of resources for maximum ROI.
- Negotiate with vendors and agencies to secure quality services within budget.

Team Leadership
- Manage a team of marketing professionals, providing guidance, setting objectives, and fostering a creative and results-driven environment.
- Collaborate with cross-functional teams to drive project completion and meet overall business objectives.

Key skills:
- 5+ years of experience in marketing, preferably in the fashion or retail industry.
- Strong knowledge of digital marketing, social media strategies, and brand management.
- Excellent analytical, communication, and project

📌 Manager -Marketing (Mumbai)
🏢 Newcentury Trading
📍 Mumbai