Why this role is different

Most analysts we speak to have the same story. They built the model, found the leak, wrote the deck. Someone said "outstanding work, let's pick this up next quarter." It went into a folder. A year later they still know exactly what is wrong with the business and have no lever to fix it.

This role sits on the other side of that gap. You report into the Founder's Office. Your first two interviews are with the founder and the CTO, not with a panel three levels below them. When you find something, you say it to the people who can act, and it moves that week. Your analysis is not an input into the decision. Usually it is the decision.

The data you would be working with

We are a digital first agri company. We sell direct to retailers across rural India with no dealer or distributor layer in between, and we run apps and web for both farmers and retailers. Telecalling sits on top of the digital channels, field sales supports on the ground.

That means we hold first party behavioural data on both sides of the market: the farmer discovering a crop problem,



and the retailer who eventually sells them the solution. Very few companies in Indian agri have that, and almost nobody has it digitally, at scale, without a distributor in the middle owning the customer and telling you nothing.

The open questions are the actual job:
- Does farmer side demand on our app predict retailer side ordering in the same pincode, and how many days ahead? If it does, that is a forecasting and inventory engine nobody in this category has built.
- Where is margin leaking between order and delivery, and which SKUs, geographies and channels quietly subsidise the rest?
- What is the true incremental contribution of telecalling? How much of what it closes would have closed anyway through the app?
- Three channels claim credit for the same retailer. App, telecalling, field. What is each worth per rupee spent?
- Our apps generate real product analytics. DAU and MAU, funnel drop off,

📌 Business Analytics Lead (Bhopal)
🏢 Katyayani Organics
📍 Bhopal