- Job Title: Sales Executive – Instruments Division
- Location: Delhi NCR
- Department: Sales- Instruments Division
- No. of Position – 1 No. (only male candidate)
- Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
- Experience: 2–4 years preferably in laboratory instrument sales
- Package: 4-7 lacs P.A. or depending upon the caliber of the candidate.
- Role Objective
- To drive revenue growth of instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with strong alignment to company-defined priority products.
- Key Responsibilities
- Achieve monthly & annual sales targets for instruments range
- Drive sales of key products such as:
- Incubators, incubators shaker, centrifuges
- Plug & Play instruments and other priority SKUs finalized for the year
- Conduct product demonstrations and installations, ensuring strong product understanding at customer end.




- Build pipeline through regular visits to research labs, pharma companies, and academic institutes.
- Focus on conversion-driven selling rather than broad portfolio pitching
- Manage complete sales cycle: lead generation demo negotiation closure
- Ensure effective follow-ups and faster deal closures with strong ownership
- Participate actively in GeM and institutional tenders, ensuring compliance and timely submission
- Coordinate with internal teams for:
- Pricing approvals (aligned with finalized pricing strategy)
- Timely delivery and installation support
- Maintain accurate sales funnel, reporting, and forecasting
- Key Requirements
- Strong hands-on understanding of bench-top lab instruments.
- Proven experience in demo-based selling and service support.
- Solid communication, negotiation, and presentation skills
- Highly target-oriented and execution-focused
- Preferred Profile
- Prior experience handling similar product lines (shakers,

📌 Sales Executive (New Delhi)
🏢 Amit Chatterjee
📍 New Delhi