Key Result Areas

- Trade Marketing Strategy Execution –
- Implement and drive regional trade marketing plans effectively to support business growth.

- Sales Growth Contribution –

- Enhance product visibility and drive promotions to achieve targeted sales growth.

- Retailer &

- Distributor Engagement

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- Strengthen relationships with trade partners to improve brand presence and trade participation.

- Merchandising &

- POSM Deployment –
- Ensure proper placement and utilization of POS materials to maximize impact.

- Market Analysis &

- Competitive Insights –
- Monitor market trends,competitor activities, and consumer preferences to refine strategies.

- Budget Utilization &

- ROI –
- Optimize trade marketing spend and assess the return on investment for promotional activities.

- Cross-functional Collaboration –

- Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals.

- Compliance &





- Process Adherence –
- Ensure all trade marketing activities adhere to company policies and regulatory guidelines.

Requirements

- 3-5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry.
- Solid understanding of regional trade dynamics, retailer behavior, and channel marketing strategies.
- Excellent analytical skills with proficiency in data interpretation and reporting.
- Strong communication, negotiation, and relationship management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Willingness to travel frequently within the assigned region.
- Experience of working closely with Sales &
- Marketing Team

📌 Trade Marketing Executive (Vijayawada)
🏢 Heritage Foods
📍 Vijayawada